How to Create a Ridiculously Interesting Magazine (In Four Steps or Maybe Less)


It doesn’t matter if you’re writing a blog, sharing photos, posting social updates, or curating a magazine on Flipboard: if you want to attract an audience, there’s one thing you absolutely must do: You have to be interesting.

Sure it’s obvious. But if it were easy, everyone would be a media superstar. So what’s the secret to interestingness?

That turns out to be pretty simple too: Pick a topic you’re passionate about, then concentrate on it intensely. “When I curate on Flipboard, I like to start with things people are already familiar with, then bring a unique perspective to it,” says MagMaker Stacy Teet, who curates a rather interesting set of Flipboard magazines. “That’s where it starts to pay off. You learn a lot about your own eye, and your own style, and you should embrace that. Your audience will appreciate it as well.”

That’s a rock-solid approach. Here’s how you actually do it:

1. Focus, Focus, Focus
Give your magazine a clear topic. The more specific, the better. On Flipboard, readers respond best to magazines that provide consistent, focused treatment of a subject (or a set of subjects). Interesting magazines attract people who have similar interests, so it’s important to define them as precisely as possible. Don’t settle for broad, catch-all subjects. Go deeper. The more precisely you define your topic, the more clearly it will resonate with readers who share your enthusiasm. That’s what makes Ondrej Chudy’s Minimalist Houses magazine effective; it’s an architecture magazine with a specific sense of style:



2. Avoid General Topics
Why should you avoid those broad, catch-all topics? It’s because you don’t want to fall into the Generality Trap. On curation-based platforms like Flipboard, it’s easy to build collections around broad topics like “Food” or “Crafts” or “Travel.” (And lots of people do.) General topics are great if you’re curating a collection for your own reference, but if you want to build an audience, general topics don’t give readers much to get excited about. That’s what makes Victor Moruzzi’s Bowls of Happiness so enticing; it’s a recipe magazine with a clear emphasis on comfort food:



3. Cultivate a Point of View
Point of view is similar to focus, but slightly more abstract. Point of view is the perspective and tone you bring to a subject. Point of view can be funny, or serious, or tough, or sensitive, or cheerful, or pessimistic, or young or refined, or any combination of those, or many more things — but most of all, it’s the editorial filter that explains why two different magazines about the exact same subject can still feel very, very different. Just like topical focus, it works best when applied consistently. That’s how Hassaan Abdeen transformed Unconventional Boss from a collection of career tips into a magazine that feels like a rallying cry:



4. Be Unique
Being unique doesn’t have to involve being flashy or outrageous (though there’s nothing wrong with that either). Unique is the kind of distinctiveness that feels like a special experience. Stacy Teet believes it means aiming high. “You have to wow them, how them or holy cow them,” she says. “That means show them something they probably haven’t seen before, teach them something they didn’t know or blow them away with something so amazing they have no choice but to share it.” In other words: Just be interesting. Stacy does that like a pro in her Creative Mamas magazine:


IMAGE, TOP: Shown on the cover, Things That Are Interesting magazine by Joe Toohey

Categories: Tips and Tricks

Style Magazines for a Do-It-Yourself Generation


Interesting design doesn’t have to be expensive, and it doesn’t have to come from a store. The do-it-yourself (DIY) movement is thriving, as a new generation takes a more hands-on approach to style and decor. That DIY approach even extends to curation and publishing, as many enthusiasts also create their own Flipboard magazines to collect, share and display interesting project ideas. Here are a few DIY magazines that inspire us:

Clothing DIY by Christina A is packed with tips and ideas for self-made fashionistas:



I [...]

Categories: Magazines, Mags We Love

Eight Fan-Curated Magazines Remain. Only One Will Represent the 2014 World Cup Champion


From an initial field of 32 national teams, the 2014 World Cup has now been winnowed down to a quarterfinal group of eight. There’s been plenty of drama and surprise, with early favorites England, Spain and Italy eliminated in the early rounds, while Uruguay’s Luis Suárez was banned for taking a bite out of an opposing player. Here in the United States, high hopes for Team USA were dashed after a tough loss to Belgium. It’s already been a World Cup to remember.

Amid all the soaring highs and plummeting lows, [...]

Categories: Magazines, Magmakers

Educators Send Flipboard Magazines Into the Classroom


Recently we’ve noticed a number of blog posts that describe how teachers are creating Flipboard magazines to collect and share content with students and other education professionals. The most recent of these comes from Josh Allen, who writes on the Tech Fridge blog about using Flipboard magazines to support his program to integrate technology in the classroom:

I set up a Flipboard magazine for myself to read based off the #blendedlearning hashtag on Twitter, but I wanted a way to save and share the great articles I was reading. I had heard about creating your own magazines in Flipboard, [...]

Categories: Magazine Uses

One World Cup. Hundreds of MagMakers. 32 Team Magazines. Launching Today on Flipboard


On June 12, all eyes will be on Brazil as the opening kick inaugurates the 2014 FIFA World Cup.

The World Cup is one of the most closely watched sporting events on the planet, with teams from 32 nations competing in a month-long series of elimination rounds that culminates in a final match where one team will be crowned World Champion.

To give you a unique view of the action, we’re excited to launch 32 new magazines on Flipboard today — one for each team participating in the World Cup, from Team Algeria to [...]

Categories: Events, Magazines

Congratulation, Graduates! Get Ready for the Rest of Your Life


For college students, summer’s already here. With graduation comes the inevitable commencement speech, a half-hour of sage advice doled out by celebrated alumni and big thinkers—everyone from actors to professors to politicians.

Students have historically approached this time of the year with a mixture of trepidation and relief. Some are looking forward to graduate school, while others are realizing it’s time to update that LinkedIn profile. From from here on out, you’re on your own.

Even if you’re not graduating, education is an ongoing process. These magazines share a few life-lessons [...]

Categories: Magazines

Help Us Curate a News Magazine About Your Favorite 2014 World Cup Team


The 2014 FIFA World Cup in Brazil begins on June 12, and you’re invited to help curate a very special Flipboard magazine about your favorite team.

When the matches begin, the Flipboard editorial team will host a dedicated magazine for each of the 32 participating World Cup nations — from Team Algeria to Team Uruguay, and everyone in between. Each magazine will be a celebration of the team’s adventures in Brazil and will be curated by dedicated fans like you.

This is a chance to show off your country pride and [...]

Categories: Uncategorized

Get an Education in Flipboard Magazines, at MagMaker U.


If you want to create awesome Flipboard magazines, we’ve created a place to learn how it’s done — at MagMaker U.

There are no tuition fees or exams to pass.  MagMaker U. is simply a special collection of how-to guides and advanced tips we’ve collected for anyone who wants to build beautiful and engaging Flipboard magazines:


You’ll also find case studies that highlight some of the clever ways our community of MagMakers has put their magazines to work, as well as interviews in [...]

Categories: Magazine Uses, Magazine Wisdom, Product Features, Tips and Tricks

Evan Vucci Shares a Photographer’s View of Photography


When he’s not taking pictures on Capitol Hill or jet-setting on Air Force One, Associated Press photographer Evan Vucci likes to share great photography in Loupe 35-Photojournalism & Documentary Photography, his Flipboard magazine about the craft of photojournalism.


The big title caught our eye, and we were impressed by what we found inside, so we called Evan to learn more.

Tell us about your day job. What exactly do you do?

I’m a photographer for the Associated Press [...]

Categories: Magmaker Profile

Browse the Best of #FlipboardFriday


A few months ago, we told you about #FlipboardFriday, a lovely social media ritual created by our friends at the unofficial Flipboard Club as a way to share the Flipboard magazines you love most.  It’s easy to participate: Each Friday, simply Tweet the URL of a Flipboard magazine you love, along with the #FlipboardFriday hashtag.

But what happens after you share a magazine for #FlipboardFriday? Apart from helping to spread the word about a noteworthy Flipboard magazine, volunteers from the Flipboard Club also search the hashtag to review the weekly recommendations. They then [...]

Categories: Favorite Magazines

Find Inspiration for Your Inner Easter Bunny


Easter is this Sunday, April 20. If your local Easter Bunny is still looking for ways to make an Easter Egg Hunt more interesting, take a look at MagMaker Andrea Folsom’s Beautiful DIY Easter Eggs magazine.

Inside you’ll find creative ideas to make Easter more colorful, including some clever (and quick!) techniques to decorate eggs without messy dyes:


Don’t miss Andrea Folsom’s other DIY magazines, via her Flipboard profile.

Categories: Magazines, Magmakers

These Flipboard Magazines Were Made for TV


Couch potatoes, rejoice: TV is here to stay. Our changing media habits haven’t traded depth for distribution. Shows like Game of Thrones, Mad Men and Justified prove that we crave substance, surprise and storytelling in equal measure. Yet we also want to watch our favorite shows anywhere or anytime — with or without a dedicated TV set.

There’s a lot of navigation required in the new world of television, but you don’t need to get off the couch to find out what to watch. Instead, read these television-themed magazines by Flipboard MagMakers to [...]

Categories: Magazines

Select a Beautiful Cover Image to Make Your Magazine More Awesome


This is a tale of two Flipboard magazines.

Both are Ridiculously Awesome. Both were created by the same person, and both contain the same content.  Yet as you can see above: the magazine on the right really does look ridiculously awesome. But the mag on the left looks…not so awesome at all.

Actually, these two magazines are almost exactly the same. The only difference is the cover image. As you can tell, the cover does a lot to make a first impression. Which would you want to read?

By default, Flipboard [...]

Categories: Product Features, Tips and Tricks

Into the Wild with Flipboard MagMaker Heather Green


MagMaker Heather Green lives in the wilds of southern Florida, 20 miles from the closest town, with her husband, two horses, five chickens, and one Great Dane. She also has 37 terrific Flipboard magazines covering a wide assortment of topics — from RVs and Jeeps to photography tips, Florida panthers, and… Bigfoot. Heather caught our attention shortly after we launched Flipboard magazines in 2013, and her magazines have only gotten better over time. We decided it was time to say hello.

Flipboard: Your magazines cover a lot of different [...]

Categories: Magmaker Profile

How to Teach a Room Full of Landscaping Contractors How to Create Their Own Flipboard Magazines


Late last month, dozens of landscape contractors gathered in Chicago to learn how to create and curate Flipboard magazines. By all accounts it turned out to be a remarkable session.

All the contractors were affiliated with Aquascape, a company that specializes in the sale and installation of landscaped water-features such as ponds, water gardens, and backyard ecosystems. Aquascape CEO Greg Wittstock has become an enthusiastic Flipboard user in recent months, and he was quick to realize that Aquascape contractors could also use Flipboard magazines to share design ideas with potential clients.

That’s why [...]

Categories: Magazine Uses

Thank You for an Incredible Year of Flipboard MagMaking


One year ago, on March 27, 2013, we unveiled Flipboard 2.0 — the version of Flipboard that enabled anyone to collect and share their favorite articles, photos, videos and audio in Flipboard magazines. When we launched magazines, we didn’t know exactly how our community would use them… but we knew you would amaze us.

Fast-forward one year, and we’ve seen the evidence: There are magazines that inspire and inform us. We see magazines that are beautiful, magazines that reflect your passions, magazines that make us laugh, and magazine that feel like [...]

Categories: Magmakers, Mags We Love

Use This Trick to Find Cool Flipboard Magazines


Looking for something new to read? There are a few places to start, including Flipboard’s staff-curated #MagsWeLove and By Our Readers feeds.

But if you’d like to go direct — to find new magazines shared by other Flipboard MagMakers and readers — Flipboard Club founder Aida B. wrote us recently to share a handy tip.  She suggests using Flipboard to search Twitter:

One of the best ways to keep up with new Flipboard magazines by the general public is to search Twitter within the Flipboard app. What’s really cool about Flipboard’s search is [...]

Categories: Tips and Tricks

Enjoy SXSW 2014, in Austin or Elsewhere, with These Flipboard Magazines


The South by Southwest (SXSW) conference is underway right now in Austin, Texas. For the next few days, tens of thousands of attendees will immerse themselves in the unique mix of art, technology, film, music, food and Texas charm that has made SXSW a haven for trendsetting cool.

If you’re attending SXSW 2014 or just following along from home, our friends at the Flipboard Club have launched an impressive series of co-curated magazines to cover all the action:

SXSW 2014,  a digest of news about all facets of the SXSW, by [...]

Categories: Magazine Uses, Magazines

A Flipboard Magazine Built for Life on the Road


This is United Van Lines Driver Kelly Dubue. He’s reading Mobile Trucking Magazine in the cab of his truck while waiting to unload a shipment at a warehouse in Ottawa, Canada.

We’ve written about the ways professionals can use Flipboard magazines to share news about industry topics and trends. Mobile Trucking Magazine does just that, although it was created for a group of professionals who seldom set foot in a traditional office environment: Long-haul truck drivers.

Mobile Trucking is a new magazine curated by Dale Booth, VP of Operations for the Boyd Group [...]

Categories: Magazine Uses, Magazines

A Mother’s Life, Remembered on Flipboard


To familiarize himself with magazine-making on Flipboard, genealogy enthusiast Randy Seaver curated photos and articles about his mother into a Flipboard magazine. Then he wrote a blog post about it:

I pondered… how I might use [Flipboard] to introduce my extended family to the collected family pictures and stories about their ancestors. I know that there are other programs and apps that can do this, but Flipboard really appealed to me, and it has on both browser and mobile app versions.

Randy does a nice job of walking the reader through [...]

Categories: Magazine Uses, Magazines

Clever Idea: A Flipboard Magazine with Its Own Twitter Account


This was fun to discover…

We love it when people create Flipboard magazines to extend brands that already exist in traditional or digital media.

But @UpInTheAirMag by Daniel Stecher is the first time we’ve seen a Twitter account created explicitly to support a Flipboard magazine — in this case, Daniel’s 2013 Best of #MagsWeLove commercial aviation magazine, Up In The Air.

Good thinking, Daniel! It’s a clever idea, and extra credit for including his magazine’s web URL in the Twitter profile.  Fingers crossed, we hope to see more of this happen in [...]

Categories: Magmakers, Tips and Tricks

Mangia! Flipboard Magazines for People Who Love Italian Food


Even if you weren’t born in Italy, you may be the kind of person who becomes Italian at mealtime.

Italian chefs spent hundreds of years perfecting a regional food tradition that uses fresh ingredients to create hearty, satisfying dishes. Today, that cuisine has adapted itself to kitchens all over the world. From Tuscany to Tokyo to Tulsa, the simplicity and accessibility of Italian-style cooking has allowed it to thrive. It’s also popular on Flipboard — thanks to MagMakers who have created magazines dedicated to Italian cuisine.  Here are a few that made us [...]

Categories: Mags We Love

Hillel Fuld’s Favorite Magazines About Tech


Hillel Fuld is the chief marketing officer of a young startup called Zula that originally launched at TechCrunch Disrupt San Francisco. Before that, he built a reputation as a blogger and tech authority in Israel. A peek at Hillel’s Flipboard profile reveals an impressive collection of his own magazines about technology and entrepreneurship (Hint: Don’t miss Hilzgazine).

We wanted to know what Flipboard magazines Hillel reads to keep pace with the world of tech. These are his go-to sources:

1. Startup News, created by Robert Scoble Scoble invited me to co-curate this magazine, [...]

Categories: Favorite Magazines

Made With Love: Our Valentine for Flipboard MagMakers


It’s Valentine’s Day, and we’re feeling the love for our community of Flipboard MagMakers.

To express our affection, we’re pleased to unveil our MagMaker Valentines, very special magazine created by Flipboard staff for the talented people who curate the magazines we read regularly. Inside, you’ll see Flipboard designers, engineers, marketers and editors posing with the magazines they love most. This Valentine was made with love, and it’s a big wet kiss to everyone who inspires us to pursue our passions.

For example, Deanne loves the way she gets hungry every time she [...]

Categories: Mags We Love

See Sochi 2014 from a Different Perspective


The 2014 Olympic Winter Games are underway in Sochi, and if you’ve got a television, you’ve got an excellent view of the competition. But there’s lots more to see at Sochi, and these Flipboard magazines offer a perspective  you won’t find on TV.


SochiGrams 2014 by the curators from Team Flipboard Club collects Instagram photos posted from the accounts of Olympic athletes. Want to know what it’s like to experience Sochi as an Olympian? Start here:



Sochi Selfies by Derek Evans captures the enthusiasm [...]

Categories: Magmakers, Mags We Love

Test Drive the Flipboard Bookmarklet


A crack team of Flipboard designers and engineers recently gave Flipboard’s Flip It web bookmarklet a handsome makeover for 2014. The updated Flip It bookmarklet makes it even easier to flip content into your magazines — all on one screen. Here’s a quick tour of the highlights:

Select an Image Whenever possible, Flipboard automatically selects an image to display with your article. If you like that image, you’re all set — just choose one of your magazines, click the Add button at bottom right, and you’re done.

To select a different image [...]

Categories: Product Features

Magazines to Restore Your New Year’s Resolution


It’s the last day of January, which means it’s been a month since you started your New Year’s Resolutions. So… how’s it going? If taking better care of yourself was on your 2014 to-do list,  these Flipboard magazines can help you meet your goals.

The Healthy Way by Stacy Teet is a beautiful to better living:


Fitness by Jennifer Phillips is full of simple exercise routines that you can do during a busy day:



Categories: Mags We Love

Use This Shortcut to Add Content to Your Magazines From Your Mobile Devices


You’re active. You’re mobile. You’re on the go, on the town and on your way. You’re reading via the web browser on your smartphone or tablet device, and you need a simple way to flip content from the mobile browser to your Flipboard magazines. Here’s a technique to make that easier via Android or iOS.

One option, of course, is to install the Flipboard bookmarklet in your mobile browser. But an even faster and more flexible technique is to “beam” the URL of the item you’re reading in your browser (or [...]

Categories: Tips and Tricks

How Joerie Mortelmans Uses Co-Contributors to Superpower His Magazines


On his profile page, Belgium-based Joerie Mortelmans calls himself a “reflipping perfectionist.” Joerie’s skill as Flipboard MagMaker shines through in every magazine he creates, but he’s also developed a unique talent for launching magazines curated by multiple co-contributors.

With 16 co-contributors, his Social Brainstorm magazine is a fun mix of buzz-worthy articles about culture and design. Meanwhile, The News Crowd, with 12 co-contributors, provides a more serious and timely perspective on politics, economics, global affairs and sports.

Both magazines are thriving, so we asked Joerie for some tips on how to [...]

Categories: Magmaker Profile, Tips and Tricks

Promote Your Magazines with Flipboard’s Web Badges


You’ve created a Flipboard magazine, and it looks fantastic. Now you’re ready to share it with people who also read your blog or website. That just got easier, thanks to Flipboard’s new magazine widget and profile badges.

The magazine widget is an eye-catching graphic that updates automatically to reflect your current magazine cover. Clicking on it takes readers directly to your Flipboard magazine. The new profile badge links directly to your Flipboard profile page, where visitors will find links to all the magazines you’ve created.

Flipboard profile badges and magazine widgets [...]

Categories: Product Features, Tips and Tricks

Flipboard is Headed to Alt (and Making a Magazine About It)


Starting tonight, Flipboard will join an incredible group of bloggers and creative professionals at the Alt Summit, an annual conference getting underway in Salt Lake City, Utah.

We’re headed to Alt to meet some old friends — and make new ones. We’ll also have a presence there to talk about Flipboard magazines, and the many ways they can be used to tell stories that matter.

If you’ll be at Alt, stop by to say hello. If you can’t be there, we’ve created a magazine called Flipboard@Alt to document the experience, and [...]

Categories: Events, Magmakers

Using a Flipboard Magazine as a Professional Portfolio


Although most Flipboard magazines come in a few common varieties, we love it when people use Flipboard magazines in creative ways. That’s why MagMaker Mike Street’s professional portfolio caught our attention.

Based in New York, Mike is an independent digital strategist with a deep background in marketing and branding. His Flipboard magazine collects articles, photos and work samples, all in one place, in a handsome Flipboard magazine that’s easy to share via a single URL. It’s simple, convenient and rather clever.

Are you using Flipboard magazines in surprising ways? Tell us about it!


Categories: Magazine Uses

View Twitter Lists on Flipboard to Find Great Content for Your Magazines


If you’re a Flipboard MagMaker, you’re always on the hunt for relevant material to add to your magazines. Here’s a handy trick to make that task much easier.  Adding Twitter Lists to your Flipboard is a fast and convenient way to curate amazing Flipboard magazine content that makes readers say “Wow!” Here’s how you do it:

1. Connect Your Twitter Account to Flipboard If you haven’t already done this, add your Twitter account to your Flipboard. Start by tapping the content guide under the red ribbon on the top right of [...]

Categories: Tips and Tricks

IBM Is a Flipboard MagMaker


Flipboard MagMakers come in many different sizes, from small and intimate to large and global.

In the latter category, we were excited to see that IBM curates a Flipboard magazine called “IBM Serving BP” to share news with professionals in the chemical and petroleum industries:

["IBM Serving BP” magazine] contains content that is informative and relevant to IBM’s work in support of BP and is helping people connect, communicate and share information. Empowering employees and engaging with customers is the foundation for becoming a successful social business. This magazine is refreshed weekly and [...]

Categories: Magazine Uses

Radiant Orchid: Pantone’s 2014 Color of the Year Inspires a Very Purple Flipboard Magazine


Capping off a long process of meticulous study and design trendspotting, the color gurus at Pantone recently unveiled their 2014 Color of the Year — Radiant Orchid:

Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple—one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health.

As colors go, it’s definitely … rather purple.

Happily, MagMaker Andrea Folsom created a clever Flipboard magazine dedicated [...]

Categories: Mags We Love

Browse the Future of Shopping with Retail Expert Erin Neer


If you’ve purchased anything at a brick-and-mortar store in the last few years, you know that many of the most important changes in retail aren’t visible as you walk down the aisle. Online commerce, app-enabled mobile devices and sophisticated inventory-management tools have transformed the retail industry — and the process isn’t finished yet.

From her home in North Carolina, MagMaker Erin Neer tracks retail trends in her Future of Shopping magazine.


The Future of Shopping is an eye-opening guide to the changes [...]

Categories: Magmaker Profile